FTC Guides, May 30, 1996


The Federal Trade Commission recently made changes to the FTC Guides for the Jewelry Industry, some not so good! AGTA Firm and Affiliate Members support full disclosure for gemstone enhancements to all and are required to use the Gemstone Enhancement Codes on all sales invoices and/or memorandums.


Regarding Diamonds:

"if the buyer chose to examine the diamond under standard ten-power magnification, the laser tunnels would be obvious to the buyer. Thus, the Commission has determined not to include lasering among the treatments that always should be disclosed to avoid misleading consumers."
This quote was takem from the Federal Register / Vol. 61, No. 105 / Thursday, May 30, 1996, page 27197

Regarding Colored Gemstones:

"The Commission has concluded that it is not unfair or deceptive to fail to disclose a treatment that is permanent or that does not create special care requirements."
This quote was taken from the Federal Register / Vol. 61, No. 105 / Thursday, May 30, 1996, page 27206


GemData and the AGTA urge you to write your Congressman or Senator today. You may obtain copies of the FTC Guides for the Jewelry, Precious Metals, and Pewter Industries as well as the notices sent to the Federal Registry. These are available from the FTC's Public Reference Branch, Room 130, 6th Street and Pennsylvania Avenue, N.W., Washington, D.C. 20580, 202-326-2222. You may also contact the Federal Trade Commission via the World Wide Web
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Last Updated July 29, 1996
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